Driver’s Seat
Putting business owners behind the wheel of their website
If you want acute and up-to-the-minute control of your online presence then the Brighter Driver's Seat package is the perfect solution. It's powerful integrated functionality means you can react quicker to sales opportunities, deliver smarter online content and capture customer details in a database without any need for technical know-how.
It’s built for people in business not people in IT
Take a look at what Driver’s Seat can offer:
Content Management
- Edit your web pages on the fly, anytime
- Use a Microsoft Word-like editor to edit content
- Make any type of content secure
- Share and syndicate any type of content using RSS
- Build communities using forums, blogs and collect customer comments on any type of content
- Search Engine Optimisation (SEO) integration into Google, Yahoo and Windows Live
- Sophisticated ready-to-go reporting
Integrated Customer Database
- Grow your customer database every time a customer interacts with your website
- Keep a history of all past customer enquiries
- View on a per-customer basis detailing every action they've taken on your site
- Group customers by their sending habits and other behaviour
Generate E-marketing Campaigns
- Customise your own professional email newsletters
- e-market to your client database
- target specific groups of customers with specific messages or offers e.g. those who spend over $500
- Reporting and analysis of e-marketing e.g. how many emails opened / click through to website
Online Shopping
- Easy to manage online shop
- Update products easily
- Advanced sales reporting and analysis
- Integration with secure payment gateway
Forums
- Create online discussion forums on your website
- Create an online community
- Manage content easily
Blogs
- Create your own blog
- Publish news items on your website
Secure "Member Only" Areas
- Make any type of content secure (web pages, announcements, blogs, FAQs, forums etc)
- Manage your customers' access to any secure area
- Set expiry date for customer access to any secure area
- Easily email login details to every customer in a secure area
- Report on customer logins to each secure area
Photo Galleries
- Create any number of photo galleries
- Easily add a photo gallery to any web page
- Add a description to any photo
- Customize layout and appearance of photo galleries
Enquiry Forms
- Automatically capture and populate every enquiry in your customer database
- Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS
- Report on web form submissions including custom fields and easily export to Microsoft Excel
- Add Image Verification to web forms to stop spam
- Customize the landing page customers see after submitting an enquiry
- Customize auto responder email sent to customers after they make an enquiry

