Website design and development
Can you afford not to have an online presence?
A website is a powerful tool for promoting your business and generating sales leads. In today’s world, your business is invisible if you are without a website or if your existing one doesn't work or can't be found. A good test is to google your business's key service, if you don't appear on page 1 of the results your website isn't going to be found easily by potential customers.
A website is often a significant financial investment for a business but the results it delivers mean it should pay for itself in a short space of time. Brighter delivers websites which are:
- User friendly
- Fast loading
- Search engine optimised
- Contain compelling sales copy
- Have clear calls to action to persuade prospects to use your business
- Built to the w3.org standards (it's like the building code for the web)
- XHTML/CSS compliant
Your website design could look like one of these
 |  |  |  |
 |  |  |  |
 | |||
Need website design on a budget?
If you are after a website but have a tight budget then our basic package is ideal for you. Some businesses don't need all the bells and whistles. The basic package is $1260 +gst and includes:
- Up to 5 basic text and image pages customized to your needs
e.g. Home/About Us/Products/Testimonials/News - Your site submitted to the major search engines so it can be found in search results
- Advanced statistics and reporting on how many visitors are coming to your site, where they're coming from, which pages they viewed the most, etc.
- A customized favourites icon to match your site
- 2 hours of free updates
What other features can I add to my website?
If you like the look of the basic package but your business needs more from it's website there are additional pages and features which can be added. Some of the extras available are:- Image Gallery
- Product catalogue
- Enquiry form with email capture and anti-spam guard
- Downloadable pdfs/forms
- Podcasts
- Video
Discover Driver’s Seat, advanced functionality solution
The Driver's Seat package offers an integrated advanced toolkit which allows you to manage your business online: update content, generate targeted marketing communications, manage your customer database and check on enquiries without swapping between systems and more importantly, without any technical knowledge. It’s for people in business not for people in IT.
If your business needs more specialist and integrated functionality the Brighter "Driver's Seat" solution can deliver:
- Content management system (CMS)
- E-marketing capabilities with templates included
- Bookings facility
- An integrated customer database which automatically adds people when they interact with your site
- Secure online shopping
- Power to create your own blogs and news items
- Secure "member only" areas
- Advanced reporting
- Ability to create and manage discussion forums
We will advise you on the most appropriate functions for your business online. Take the tour.
What are the ongoing costs for a website?
All websites require the purchasing of a domain name and hosting. Domain names vary in cost but are around $50 a year. Basic hosting starts at $160 a year (e.g. for the basic package website) and the costs increase from there depending on the level of functionality required.
Search Engine Optimisation
Search Engine Optimisation or SEO is the process of making your website highly “friendly” to search engines like Google in order for it rank highly in the search results. Brighter believe this to be the single most important factor for companies with a web presence – if your website cannot be found easily then business opportunities will go to those who can.
Download our free guide:
What is SEO (141 KB)
E-marketing
E-marketing is one of the most cost-effective ways of keeping in touch with your existing customers. Excite customers with compelling sales copy and slick imagery via HTML emails to drive sales then gain insight into the success of your campaign from detailed reporting.
Brighter conducts regular e-marketing campaigns on behalf of many it’s clients, let us take of it for you.
- Impressive targeted communications yield results
- No more pasting only 50 names at a time into Outlook (we can send 50,000 at once)
- Reporting on how many recipients opened, number of bounces, number of unsubcribes, links clicked within the email, geographic location and other vital feedback for your business
- Our knowledge of spam-safe content requirements help your communications to be delivered successfully without triggering junk mail filters
- Brighter comply with the Unsolicited Electronic Messages Act 2007 (NZ anti-spam law)
